Twitter, Facebook and LinkedIn have had a major impact on the way people interact and communicate. And as an HR professional, it’s up to you to understand and set rules for these social media technologies on the workplace.

Unfortunately, the impact is not always positive. Improper use of social media at work can damage morale … hurt productivity … and even expose your company to a lawsuit. And that’s all the more reason you need to be aware of both the opportunities and the pitfalls of social media.

Whether you’re a Twitter devotee or new to the game … a Facebook aficionado or a beginner … this insightful CD will help you formulate policies, train your staff, recruit top talent and more. We discuss:

• What is Social Media/Web 2.0?
• How can HR benefit?
• The difference between profession-based and “pure” social networks
• Using social media in recruiting, career development and employment branding
• Three internal legal risks of social media
• Three external legal risks of social media
• Analyzing how your employees use social media
• Developing a social media policy for your workplace
• And much more!